4/16/2023 0 Comments Clubhouse active usersIn other words, Clubhouse is taking virtual events to the next level and we’re excited to see what’s more to come! Who uses Clubhouse today? Moderators control who gets to speak, and listeners can “raise their hand” to request to speak. Each room has moderators, speakers and listeners. So how does it work? Any member can start a virtual “room” that other users can join. Instead of instant messaging though, it’s real-time audio – like a live podcast where everyone can listen in and join the conversation. ![]() How does Clubhouse work?Ĭlubhouse labels itself as “drop-in audio chat” and the idea is not completely new, but reminds us of the chat rooms of the early internet. As of February 2021, the app is valued at 100 million USD. It’s still in beta mode, but it’s growing at a rapid pace as more and more users are being invited to the app. It was initially launched in April 2020 as a space for people to network all over the world, and gained popularity in the early months of the Covid-19 pandemic. But what’s the real deal with this fast-growing app? In this article, we’ll walk you through the low-down on the most common questions about Clubhouse who the users are, how brands can use it today, and of course, where we think its future lies.Ĭlubhouse is the newest platform to join the social media scene and can be described as an exclusive, invite-only audio app where participants can move around virtual rooms to discuss from culture and art, to TikTok marketing and space travels with Elon Musk. The audio-only space is on the rise.Everyone is talking about Clubhouse, the new social network centred around user-generated audio conversations. Reddit Talk is currently in initial testing and is available as a “sneak peek” where interested moderators can add themselves to the waitlist. The main functions are similar to Clubhouse, but with Reddit Talk, users will be able to use emojis to react to speakers (like Twitter Spaces). It will live within subreddit communities, which are Reddit’s forums that are focused on specific topics or themes. Reddit: Reddit Talk is Reddit’s Clubhouse clone. Additionally, Facebook is introducing a few other audio products including “Soundbites”, which will be a place for bite-sized jokes, poems, etc that will go into an algorithmic feed, and “Boombox”, which is a Spotify collaboration for sharing music. Spaces also has emojis for listeners to react to conversations and has capabilities to pin tweets and write captions.įacebook: Live Audio Rooms is the Clubhouse copy for Facebook, which is expected to be live this summer. Anyone with over 600 followers has the ability to host a space and up to 11 people can be speakers. Spaces is basically a copy of Clubhouse with a few adjustments. Twitter: Twitter launched “Spaces” in response to Clubhouse’s popularity. ![]() They have been no stranger to acquiring business in the audio world, including heavy investments in podcasting, like their Gimlet acquisition. Spotify: Spotify recently acquired Locker Room (a sports focused audio app) & Betty Labs. While Instagram has always been a visual-heavy platform, this is one step the app has taken to prioritize audio. Instagram: Instagram rolled out the ability for Instagram Live hosts to turn off the camera and mute the microphone. With all the time we are spending in front of a screen these days, audio-only is a nice break.Īs Clubhouse gained popularity, the “old guard” social platforms quickly reacted with their own offerings. And for listeners, conversations can be played while doing other activities at home, or laying down and getting comfortable. Without any visual stimulation, audio-only strips it down to raw, real-time conversations. There’s no need for any prep (no need to do your hair or tidy up your room), you just bring your thoughts and willingness to listen and share. Then at the end of 2020 into early 2021, Clubhouse took center stage, introducing the audio-only social format to the general public.įrom a high level standpoint, audio-only is easy for users. Somewhat surprisingly, podcasts also saw an increase in listeners and general popularity, even with the decline in work commutes. Entertainment and social apps like TikTok saw extraordinary growth. We all started spending a lot of time online. When quarantine first hit in March of 2020, we saw a massive shift in consumer behavior. So why the interest in the audio-only space and what platforms should you be aware of? We’re here to break it down. You know how they say imitation is the sincerest form of flattery? Well, it looks like Clubhouse has launched a growing trend toward audio-only platforms with large social media companies, like Facebook and Twitter, launching their own audio-only capabilities. ![]() The app jumped from 2 million users in January 2021 to now over 10 million active weekly users, despite being invite-only. Earlier this year, Clubhouse exploded in popularity.
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